Podcasts

Understanding The Science Of Shopping

Thu, 10/14/2010 - 12:42pm
Science Friday Podcast
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What makes a shopper spend at one store and not others? Paco Underhill, founder and CEO of Envirosell and author of Why We Buy: The Science of Shopping, explains how he sizes up a shop for its selling potential. Also: why spending may not slow even in a slumping economy.

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