The Benefits of Personalized Medicine: What Is It?

Personalized medicine is a term you hear a lot in life science and drug industry discussions. Follow along as Rob Fee, Editor-in-Chief of Bioscience Technology, introduces a six-part video series from Bioscience Technology and Drug Discovery & Development that will explain what personalized medicine is, how it works, and the potential of this concept.

This segment introduces the concept and answers one of the most important questions: what is personalized medicine? Put simply, it's providing healthcare to patients that is tailored to them specifically.